Project Overview
Developed a multilingual platform for Michelin using Alfresco CMS, enabling easy updates and dynamic content display based on seasons, cars, and sizes, with a localized user experience.
Project Details
Team Composition
Duration
Country
Industry
Client Name
Expertise Used
Content Management Systems (CMS), Multilingual Development, Web Development Frameworks, Dynamic Content Integration, E-commerce Features, User Experience Design, Custom Business Logic.
Client Information
Michelin
CEO
Michelin is a leading tyre company dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment, and trucks. In the UK, Michelin operates a head office and commercial headquarters in Stoke-on-Trent, a car tyre factory in Dundee, and a truck tyre retreading factory in Stoke-on-Trent. The company also offers electronic mobility support services and publishes travel guides, hotel and restaurant guides, maps, and road atlases.
Technology
Solution Delivered
The solution involved developing a multilingual web platform for Michelin’s European portal using Alfresco CMS Enterprise as the content repository, enabling seamless management of tires, prices, promotions, news, and events. A Java-based application built with the Struts Framework dynamically displayed content while integrating business logic for tire display rules based on seasons, car types, and tire sizes. The platform supported multiple languages, providing a localized and user-friendly experience across European countries, with streamlined content updates and consistent data presentation tailored to user needs.
Project Details
Key Features
Business Challenge
Michelin needed a platform that could support multiple languages and cater to users across various European countries. Ensuring consistent content presentation while managing localized preferences and regulatory differences was a significant challenge. Additionally, the ability to quickly update tires, promotions, and seasonal offerings was essential to stay competitive in a dynamic market. Balancing these requirements with an engaging and user-friendly experience was a core business objective.
Technical Challenges
The integration of Alfresco CMS Enterprise with a Java-based Struts Framework application required a seamless and efficient data flow. Implementing dynamic tire display rules based on seasonal changes, car types, and tire sizes added complexity to the business logic. Supporting multiple languages without compromising performance demanded efficient architecture and resource optimization. Ensuring system scalability and robust performance under varying user loads across European regions was another critical technical challenge.
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